Privacy Policy

Last updated: September 4, 2026

About This Privacy Policy

This Privacy Policy explains how FlockYard (“FlockYard,” “we,” “us,” or “our”) collects, uses, and protects information when you visit https://theflockyard.com/, contact us, or otherwise interact with the website.

Information We Collect

Information You Provide

When you use our contact form, we collect the information you choose to submit, such as your name, email address, and message. If comments are available and you leave a comment, we may collect the information entered in the comment form, along with technical information used for moderation and spam prevention.

Information Collected Automatically

When you visit FlockYard, the website and its service providers may automatically receive limited technical and usage information. This may include your IP address, browser and device type, operating system, referring page, pages viewed, approximate location derived from your IP address, dates and times of access, and interactions with the website. We use this information to operate the site, understand readership, improve content, maintain security, and prevent fraud or spam.

How We Use Information

We may use collected information to:

Respond to questions, corrections, and other messages;
Operate, maintain, secure, and improve FlockYard;
Understand how visitors find and use our articles;
Moderate comments and prevent spam, abuse, or fraudulent activity;
Comply with applicable legal obligations; and
Display, measure, and improve advertising when advertising services are active.

Contact Forms

FlockYard uses WPForms to provide its contact form. Form submissions may include the information you enter and limited technical details, such as an IP address or browser information, for form delivery, security, and anti-spam purposes. We use submitted information to respond to the message and for reasonable administrative follow-up. Please do not submit sensitive personal, financial, or medical information through the contact form.

Analytics

We may use Google Analytics through MonsterInsights to understand aggregate website traffic and visitor interactions. Google Analytics may use cookies or similar technologies and may receive information such as the page URL, IP address, device and browser information, and interaction data. This information helps us evaluate site performance and improve our content.

You can learn how Google uses information from websites using its services on Google’s partner-sites information page. Google also provides a Google Analytics opt-out browser add-on.

Advertising and Google AdSense

FlockYard may display advertising, including advertisements served by Google AdSense. When Google advertising services are active, Google and its partners may use cookies, web beacons, IP addresses, device information, page URLs, and other identifiers to deliver, limit, personalize, and measure advertisements and to detect fraud and abuse.

Advertising cookies may be first-party or third-party cookies, including cookies associated with Google or DoubleClick domains. Depending on your location, consent choices, and Google settings, ads may be personalized or non-personalized. You can review or change advertising preferences through Google Ads Settings. Additional information is available in Google’s advertising policies and explanations.

Cookies and Consent Choices

Cookies are small files stored by your browser. FlockYard and its service providers may use essential cookies for site operation and security, preference cookies to remember choices, analytics cookies to measure site usage, and advertising cookies when advertising services are enabled.

Where required, FlockYard uses a consent banner provided through WPConsent so visitors can accept, reject, or manage non-essential cookie categories. You can also control or delete cookies through your browser settings. Blocking certain cookies may affect how some parts of the website function.

Comments, Avatars, and Spam Prevention

If you leave a comment, we may collect the information shown in the comment form, your IP address, and browser user-agent information to assist with moderation and spam detection. An anonymized value derived from your email address may be sent to the Gravatar service to determine whether you use it. After a comment is approved, an associated profile image may be publicly visible with the comment. Comments may also be checked by an automated anti-spam service.

Embedded Content and External Links

Articles may include embedded videos, images, social posts, or other content from third-party websites. Embedded content can behave as though you visited the third-party website directly. Those providers may collect data, use cookies, and monitor interactions according to their own privacy policies. FlockYard also links to external websites and is not responsible for their privacy practices.

How We Share Information

We do not sell personal information submitted through our contact form. We may share or permit access to information only as reasonably necessary with service providers that help us host, secure, analyze, advertise on, or operate the website; to investigate abuse or security incidents; to comply with legal obligations; or to protect the rights and safety of FlockYard, our visitors, and others.

Data Retention

We retain contact messages only as long as reasonably necessary to respond, maintain appropriate records, prevent abuse, and meet legal obligations. Approved comments and related metadata may be retained indefinitely so follow-up comments can be recognized and moderated. Analytics and advertising providers maintain data according to their own retention policies and settings.

Your Privacy Choices and Rights

Depending on where you live, you may have rights concerning your personal information, such as requesting access, correction, deletion, restriction, objection, or a copy of information you provided. You may also withdraw consent where processing is based on consent. These rights can be subject to legal exceptions.

To make a privacy request, use our Contact page. We may need to verify your request before responding. You can also manage cookie choices through the site’s consent controls and manage Google advertising preferences through Google Ads Settings.

Children’s Privacy

FlockYard is intended for a general audience and is not directed to children under 13. We do not knowingly request personal information from children under 13. If you believe a child has provided personal information through the website, please contact us so we can review and, where appropriate, delete it.

Data Security and International Processing

We use reasonable administrative and technical measures intended to protect information. However, no internet transmission or storage system is completely secure. FlockYard and its service providers may process information in countries other than the country where you live, subject to the safeguards and legal requirements applicable to those providers.

Changes to This Policy

We may update this Privacy Policy when our website, service providers, advertising practices, or legal obligations change. The “Last updated” date at the top of this page indicates the most recent revision.